Make It Easier for People to Choose High-Quality Products and Services
Choosing high-quality products and services has become increasingly difficult due to the vast variety of similar products in the market with significant price differences. These differences stem from factors such as raw materials, manufacturing processes, packaging, transportation, sales platform commissions (approximately 15%), advertising costs, company operational capabilities and expenses, profit targets, and more. This creates a highly confusing market, making it challenging for consumers to discern the quality of products and often leaving them uncertain about whether they are overpaying.
We define high quality as ranging from 70 to 100 points, with 100 points representing the highest quality. However, products that achieve the best quality often have excess functionality and high prices, making them less cost-effective. Online platforms feature a wide range of products with varying quality ratings, most falling between 40 to 60 points. While there are some high-quality products rated between 70 to 100 points, they are not easily discoverable, and their prices are inflated due to platform commissions and advertising costs. Additionally, some reviews may be fake. With the proliferation of sales platforms like Amazon, Walmart, eBay, Temu, TikTok, and others, the number of sellers has surged, but those genuinely dedicated to product research are scarce. This makes it even more difficult for consumers to choose high-quality products, which is precisely where our company's value and expertise lie.
How to Ensure High Quality, Not Just Empty Promises?
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Pure Intentions
- Eliminate Selfishness: Our primary motivation is not merely to make money but to diligently create something great, focusing wholeheartedly like an art master.
- Mission and Purpose: As China serves as the world’s factory, there is a lack of comprehensive high-quality product and service brands. Our goal is to fill this gap, making it easier for global consumers to choose high-quality products and services.
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Addressing Industry and Category Deficiencies
- Avoid Homogeneous Competition: We aim to solve real problems within the industry and categories rather than engage in destructive homogeneous competition.
- Transparent Operations: We honestly inform our customers about the defects in industry and category products, sharing the challenges we face and the improvements we have made.
- Cost Transparency: We disclose our procurement costs and the names of raw materials to maintain transparency.
- Reasonable Profits: We do not seek excessive profits but maintain normal and reasonable profit margins.
- Open Collaboration: If you find higher-quality products, you can inform us. We welcome customer suggestions and invite participation in completing this great work together.
- Rigorous Testing: We have comprehensive testing processes and standards, which we showcase to our customers to ensure product quality.
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In-House Production and High Standards
- Own Manufacturing Facilities: For products requiring customization, such as air purifier filters and automotive air conditioning filters, we have our own manufacturing plants to ensure quality.
- Premium Raw Materials: We use top-quality raw materials (filter media) to guarantee high product quality.
4. Choose professional OEM factories that manufacture for major brands. Conduct on-site inspections at the factories to become familiar with the product performance and quality standards.
Through these measures, we not only commit to providing high-quality products and services but also ensure the fulfillment of this commitment through concrete actions.
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Mission:
To empower consumers by simplifying the selection of high-quality products and services, ensuring that every purchase decision is informed, easy, and satisfying.
Vision:
To create a world where every individual can effortlessly access and choose high quality products and services, enhancing their lives and fostering a culture of excellence.
Our Core Values:
Number 1 : By consistently striving for the top, you will discover ways to achieve it. Being the best opens up greater opportunities for growth.
Pursue Better Solutions: Question the Present, There Must Be Better Ways, Current Methods Are Outdated.
Faster Speeds: Only by moving faster and embracing trial and error can we iterate and evolve quickly.
Automated Thoughts: We must maintain an automated mindset because the universe operates with precise automation. All workflows, business models, and mechanical processing equipment should strive for maximum automation.
Reverse Goal Setting: Logically backtrack the achievement of a target into several milestone phases. Start with the first milestone as the starting point and complete it swiftly.
My Story
I was born in a very impoverished area and never attended college. I worked at the township government for over two years and taught myself English for three years, memorizing more than 10,000 words. I can proficiently understand written English, but my listening and speaking skills are lacking. At the age of 20, I started working various jobs, enduring many hardships. Later, I ventured into entrepreneurship and became the wealthiest person in our village. Due to my excessive caution, the company has not grown significantly. We are a small team of over 40 people, engaged in online sales for 18 years.
I lived in California, USA, for a year and also spent some time living in Hong Kong. I frequently visited large Japanese corporations to learn, participating in the Inamori Kazuo Study Group for more than 10 years. Friends often advised me to immigrate to the United States, and I have sufficient qualifications to do so. I could also semi-retire like some of my friends, but I'm not too old yet. I still care about providing stable job security for my longtime colleagues, ensuring they achieve financial freedom and enjoy a good retirement. If I stop working, our team would be unable to face intense competition and would inevitably not last long. I cannot irresponsibly cease working, as it would trouble my conscience.
I feel destined to fulfill a greater mission bestowed upon me by the heavens. It’s not about how much money I make—I don't really need money anymore—and it’s not for fame. My mission is to build a bridge that makes it easy for the public to choose high-quality products and services. There are too many online platforms and sellers, making it difficult for buyers to find high-quality products and services.
I believe that everyone should leave behind a beautiful legacy for the world, not to waste the life given to us. I want to build a bridge that makes it easy for people to choose high-quality products and services. This is the destiny the heavens have granted me and the career arranged for me. Although building this trustworthy bridge is difficult, I have pondered it for a long time, even thinking about it while trying to sleep at night. This is my destiny's arrangement, and I am determined to take on this high challenge. Even if I cannot complete it, I will ensure that my descendants do.
Building a bridge that makes it easy for people to choose high-quality products and services is a great work—a living masterpiece that enhances the lives of people around the world, comparable to the works of artists.